Strike It Up - Graphic Designer Craig Smith

Design. Create. Think.

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A personal touch…

04/08/2010

Queen's University BFA Catalogue 2010

We work quite regularly with students and those students come from all age levels and backgrounds, whether its high schoolers, college or university students we love working with them.

One thing students always seem to have in common is a shyness, which includes not wanting to pick up the phone or show their face in their work.

Self-promotion is about getting yourself out to the world and the more we are asked to speak to students, the more we notice this tendency. Well, I broke that habit out of the Queen’s BFA class for 2010.

Queen's University BFA Class of 2010The premise was to include a profile picture, like you’d see on Facebook, to give a face to the artists and present them as personable and approachable artists. It was no easy task but in the end all of the class agreed the image really assisted the overall design.

This was only the second time, in the three years the Agnes Etherington has been hosting an exhibition called the BFA Select, I worked on the fine art catalogue. The class received rave reviews from the people in attendance last night for the quality of their art and the completion of the catalogue while working with me.

I too was very gratiously received for lending my time to the project and helping to make the publication a reality. It’s no simple task to organize 16 creative people into managing photography of selected works, content generation and overall approval.

But, the editorial committee, comprising Kimberly Armstrong, Simone Aziga and Monique Baena-Tan, did just that. They took my direction, advice and ideas to heart and worked very hard at keeping the project on deadline. They even went as far as to arrange for additional sponsors to help foot the bill for the catalogue.

Again, J.B. Printing (Trenton) Ltd. came through with excellent printing and their own sponsorship of some of the cost. Owners Teresa and Mike Bell were able to attend the event as well and were likewise impressed with the caliber of the work and greeted with kind words for participating again.

Congrats and cheers!