First off, I cheated a bit this year because I couldn’t find the proper HTML version of the above site. So, I used the files I had on-hand to give you a rough idea of the layout.

So, it’s that time of year when you’re getting ready to head off for placements at studios, agencies and some in-house positions. You’re bloody nervous and I know it because I’ve been there many times.

Getting someone’s attention takes something really interesting and different. You don’t have a big budget and are, for the first time, your own creative director, so here’s some tips to keep in mind:

1) Plan your attack
Every good design has to start somewhere but before that you need to know where you’d like to be. So, think about the studios you find compelling because even if you don’t get a job you might plant the seed for a future opportunity.

2) Conceptualize
You’ve got your list of places and you’ve studied their work and who’s important to appeal to. Start thinking. Put your pencil to paper and figure out what qualities you want to share. It’s important to rely on your strengths but show you’re willing to work on weaknesses.Remember, NEVER apologize for a mistake or something you missed. Play it off as part of the design. But, PLEASE check your spelling. That’s always a big draw back.

Once you’ve got your concept look into domain names that suit the idea. I went through dozens of ideas before coming up with Strike It Up and domain availability is a part of that equation.

3) Execute and DIY
You have a small budget but that doesn’t mean you can’t pull off your idea by being creative. My matchbook business cards are hand-folded and stapled by me. Mind you, the printing is superior quality — you can’t skimp on everything. So, the napkin I came up with my idea on became the launching point for everything.

4) Get that portfolio looking awesome
I don’t mount my portfolio anymore because everyone wants to touch and examine the finished products. You have to mount your portfolio and precision is something people like myself look for. I remember paste-up, so accuracy by-hand dictates accuracy in your electronic files.

Keep the number of pieces to a minimum and make sure they’re pieces you’re passionate about and can speak to. Your process, ideas and concepts are what really matter. You’re a student and no one expects you to be perfect but your ideas are what’s going to sell you.

Real-world piece you’ve done? It has to be stellar. Don’t put something in your book that isn’t top-notch simply because it’s a “real-world” piece. Think 5 minimum to 10 maximum. This way it’s a decent reflection of variety.

5) Get your stuff out there
Social media is great and something that you can all take advantage of. Network online using Twitter and Facebook, join LinkedIn and, REMEMBER, people will look at your profile so lose the party pics or skimpy bikini shots. These don’t go over well and can really damage your credibility and viability.

Make sure you don’t just e-mail your material. Send that sucker via mail. I love paper and I’m going to want to keep the really awesome pieces I get. Pick up the phone a week after you fire your stuff off and follow-up. Eagerness is important and a willingness to get yourself out there says a lot about you. Timid, hiding in the shadows doesn’t really cut it if you ask me.

6) GO TO NETWORKING EVENTS!!!
I like answering questions and I love talking about this business. Meeting a person goes a lot further than an e-mail or phone call. You don’t need to rock a suit but tidy up and don’t be shy.

Be who you are and be honest. I tried to hide my tattoos and things but that’s part of who I am. If you make a choice make sure it’s one you can live with, be proud of and stand up for. There are times you need to back down (i.e. room full of lawyers= wear a suit and shave).

7) Don’t be afraid
We’ve all gone through this process. You have a lot of competition but if you get yourself dedicated to finding work you will find it. But, you’re going to get rejected along the way. That’s just a part of job hunting, so aim high and keep at it.

8) Ask for opinions and listen
Experience is important and listening to those that have been in the business, at any capacity, know more than you. Listen to their thoughts and try to gain something from what they have to say.

But, don’t let anyone speak down to or abuse you. A real professional is going to be honest and critique your work in a way to help you, not make you feel like an idiot. So, take everything that’s said with a grain of salt and consider the source.

9) Be ready to make mistakes
It’s going to happen. Trust me, it WILL happen. But, you’re becoming a junior, so it’s expected. Do your best to be diligent, ask questions and see if someone senior to you can take a look at what you’re doing before it gets sent out. The trick is to give you enough room to learn and grow but provide enough guidance to help you gain valuable experience.

10) Work at your craft
There’s always something new to learn and as a junior you’re going to be expected to do just about everything. Teach yourself HTML/CSS, illustration, photography, writing and good ol’ fashioned print design and production. Keep your skills sharp; read, listen and do whatever it takes to continue growing.

Long one this year. Wow. I’ll include a link to one of my previous posts, which has different tips but probably the same ideas. Good luck and love what you’re doing. Don’t be afraid to take on a part-time job or a position you don’t really want if it means getting closer to your goal.

Pardon the sloppiness but I haven’t had time to program my actual tumblr page. This post has several variations on my website, including my first that had me racing around to three different job interviews while finishing the last of my projects and placement.
The art of self-promo

Cheers!