This post has been a long-time in the making. Off the Hook Women’s Accessories, brainchild of Brandy Brown, was one of the first new clients I took on as I got Strike It Up Design back in action.

It was a simple branding/business launch and Brandy certainly knew what she was looking for. Invites, posters, thank you cards, flyers, business cards, a roll-up banner and website were all part of the final product.

But, like everything, there was a beginning and in this case it was the identity. Simple, urban and modern — instructions I followed closely. I took a classic typeface and made minor modifications to it. The ‘links’ that are now created imply the very products Off the Hook carries, which is a variety of jewelry, purses and other women’s accessories. The contrasting purple of the letter-forms also helps it jump off the page.

So, we booked a photographer, recruited some models and had a blast. The project turned out as I’d envisioned it and was delivered in less time than most can imagine. I am glad to report that, due to her success, Brandy is hosting a grand opening of her new showroom to accommodate her expansion.

Here’s the link to her event on Facebook.